Eternal Pulse/ GROWTH SYSTEMS
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For growth teams spending $100k+ a month on ads

The operating system for growth teams.

We connect your ad, commerce and customer data into one source of truth and index what your team knows. The AI agents we build work from that foundation, inside your accounts. Every result feeds your next decision.

Start with an audit See how it works
Built in your accounts. Yours to keep.Explore the layers:DataKnowledgeExecutionLearning Ledger
Ad platforms Commerce CRM & lifecycle Analytics Team knowledge Reporting Briefs & creative Campaign ops Lifecycle flows Experiments Weekly review UNIFY INDEX ACT LEARN OPERATINGSYSTEM Human approval gateReview Results → Learning Ledger → next cycle
Signal context

The knowledge index provides context for briefs, campaign operations and the weekly review.

● Signals · ■ Assets · ◯ Human review
How the system runsHuman governed
Signal context

The knowledge index provides context for briefs, campaign operations and the weekly review.

Learning
LedgerEvery cycle writes back
  1. 01 / DataUnify dataChannels + customers
  2. 02 / KnowledgeIndex knowledgeContext + decisions
  3. 03 / ExecutionActAI agents and workflows
  4. 04 / ReviewReview & learnEvidence + next decision

↶ Results → Learning Ledger → next cycle

Operations ring: governance, naming, results capture, weekly cadence.
The problem

Every channel, one set of numbers your whole team trusts.

Numbers disagree

Ad platforms, commerce and customer tools report different numbers. Your team spends time reconciling reports before making a decision.

Context gets lost

Brand rules, past tests and decisions sit in separate tools and inboxes. People rebuild context at each handoff.

Every cycle restarts

Reporting and coordination take time away from decisions. Every cycle needs a record of what the team learned.

Three layers, built on your tools

Your data, your team's knowledge, and AI that acts on both.

Choose a function to see its tools and the layers it uses.

Paid acquisition

Paid acquisition

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Amazon Ads
  • AppLovin
  • +3

Ad spend, delivery and creative performance are modelled together in the growth warehouse.

Flows into
Data
Produces
ReportingCampaign ops
Creative production and asset management

Creative production and asset management

  • Figma
  • Canva
  • Adobe Creative Cloud
  • Motion
  • Foreplay
  • +1

Approved assets, briefs and creative references are indexed for your team to find and reuse.

Flows into
Knowledge
Produces
Briefs & creative
Lifecycle, CRM and retention

Lifecycle, CRM and retention

  • Klaviyo
  • Attentive
  • Postscript
  • Braze
  • Iterable
  • +2

Campaign, customer and retention data connect to reporting and lifecycle workflows.

Flows into
DataExecution
Produces
ReportingLifecycle flows
Commerce and subscriptions

Commerce and subscriptions

  • Shopify
  • Recharge
  • Skio
  • Loop Subscriptions
  • Stripe
  • +1

Orders, subscription events and payments connect to the warehouse for revenue and retention analysis.

Flows into
Data
Produces
ReportingLifecycle flows
Marketplaces and retail

Marketplaces and retail

  • Amazon Seller Central
  • TikTok Shop
  • Walmart Marketplace

Marketplace orders and performance connect to channel reporting.

Flows into
Data
Produces
Reporting
Organic social and content

Organic social and content

  • Instagram
  • TikTok
  • YouTube
  • Later
  • Sprout Social

Content and social performance connect to the knowledge index and reporting.

Flows into
DataKnowledge
Produces
ReportingBriefs & creative
Influencer, affiliate and partnerships

Influencer, affiliate and partnerships

  • GRIN
  • Aspire
  • CreatorIQ
  • impact.com
  • Refersion

Creator, affiliate and referral activity connect to channel and campaign records.

Flows into
DataKnowledge
Produces
ReportingCampaign ops
SEO and AEO

SEO and AEO

  • Google Search Console
  • Bing Webmaster Tools
  • Ahrefs
  • Semrush

Search visibility and site findings connect to reporting and the knowledge index.

Flows into
DataKnowledge
Produces
ReportingWeekly review
Web, CRO and experimentation

Web, CRO and experimentation

  • Replo
  • Intelligems
  • Optimizely
  • VWO
  • Hotjar
  • +1

Site behaviour and experiment records connect to decisions in the Learning Ledger.

Flows into
DataKnowledgeExecution
Produces
ExperimentsWeekly review
Analytics, attribution and measurement

Analytics, attribution and measurement

  • GA4
  • Triple Whale
  • Northbeam
  • Rockerbox
  • Polar Analytics
  • +3

Measurement and attribution data are reconciled against the shared reporting model.

Flows into
Data
Produces
Reporting
Customer research and voice of customer

Customer research and voice of customer

  • Gorgias
  • Intercom
  • Zendesk
  • Fairing
  • KnoCommerce
  • +2

Customer feedback and research connect to the knowledge index for briefs and decisions.

Flows into
Knowledge
Produces
Briefs & creativeWeekly review
Finance and planning

Finance and planning

  • QuickBooks
  • NetSuite
  • Xero

Finance data connects to contribution margin reporting and planning.

Flows into
Data
Produces
Reporting
See all tools →
How it works

From first audit to a running system, in four phases.

  1. Steps 01 and 02

    Audit

    Map the stack and diagnose the gaps.

    • Stack map
    • Ranked diagnoses
  2. Step 03

    Plan

    Agree scope, priorities and ownership.

    • Scoped build plan
    • Agreed ownership
  3. Steps 04 and 05

    Build

    Implement, test and set review points.

    • Working systems
    • QA record
    • Review points
  4. Steps 06 and 07

    Launch & operate

    Train the team and agree follow-up.

    • Handover documentation
    • Team training
    • Follow-up review
See the audit and seven steps →
The Learning Ledger

Every test and decision, recorded and reused.

The Learning Ledger is the structured record of every test and decision: the question, the evidence, the call that was made, and what to try next.

DECISION / DEMO-001Illustrative example. Not a client result.

Which channel gets next month's incremental $250k?

Record status: Follow-up recorded

Question and owner
Owner: growth lead. Scope: next month's incremental $250k across paid channels.
Comparable evidence
Prospecting: Meta-reported ROAS 2.4 vs Shopify-attributed 1.6 over 28 days; Google non-brand steady at 1.9.
Human review
Growth lead and finance reviewed attribution windows.
Decision record
Hold Meta flat; move $100k to a Google non-brand test with a holdout.
Follow-up
Re-read at day 14 against the holdout.
Ownership & control

Your workspace. Your records. Your AI agents.

Agents run in your accounts and workspace. Permissions and review rules define what they can do. Every agent action is logged and reviewable by your team.

Your team owns

Data, configurations, the Learning Ledger and your AI agents.

Your context and operating records stay in your workspace. They remain your assets when the engagement changes or ends.

What Eternal Pulse brings

Built and maintained by Eternal Pulse

Eternal Pulse handles the scoping, implementation and maintenance of your growth system. Access, third-party tools, ongoing operation and handover are set out in writing before the build.

Approved access. Visible action logs. Human review at defined decision points. Provider permissions and data handling are reviewed before sources are connected.

Practical questions

What growth leaders ask first.

Who is this for?

For growth and marketing teams spending $100k+ a month on paid media.

What does Eternal Pulse build?

Eternal Pulse builds the operating system for growth and marketing teams: unified data across every channel, a shared index of what your team knows, and AI agents and workflows that turn both into faster, better decisions.

Do you build AI agents?

Yes. We build AI agents for reporting, briefs, campaign operations, lifecycle and experiments. They use the warehouse and knowledge index, with human review at the decision points your team chooses.

What is a growth warehouse?

A growth warehouse brings ad spend, orders, subscriptions and customer data from every channel into one modelled source of truth, so every report, test and decision uses the same numbers.

Which tools do you work with?

We build on the tools your team already uses across acquisition, commerce, lifecycle, measurement and operations. The integrations page lists marketing functions and infrastructure layers. We agree the tools and scope during the audit.

Who owns the data?

Your team owns the data, configurations, records and AI agents. The systems run in your accounts, with logged actions and defined human review points.

How does an engagement start?

Start with a Growth Systems Audit. We map the growth stack and workflows, diagnose the gaps and prepare a build plan.

Do you replace our agency or team?

We build infrastructure around your team and its agencies. Your team sets priorities and approves decisions. We can support ongoing operation or train your team to run the system.

Start with the operation

See exactly where your growth stack slows your team down.

Start by mapping your growth stack, workflows and decisions. The Growth Systems Audit gives your team a ranked diagnosis and a plan, with scope agreed before build.

Start with an audit